Many people still don’t know what a favicon is or even if they have one already in use on an existing website. If you know what they are or have heard the name? then you are ahead of the majority. Below is a closer look at a few examples off my phone.
Put simply, a favicon (Favourite Icons?) a small version of your logo or identifier that is the trigger to call your website or mobile app. When people bookmark your website it displays your custom icon like the above example to a smart phone, tablet, and within the a pc browser.
It’s a small cost to implement and can utilise the most powerful visual connection to your brand – it provides a clear path for repeat business. In my opinion this adds value to the overall consistency of brand and the experience for your users, so we recommend those business owners who want to appear professional use them on their website.
Those businesses with a complicated logo or long wordy business name may need to draw from a small section to be effective – less is more!